Welcome to "The Buzz," an information hub built to inform you of the latest company and industry news. A great complilation of brand stories that aim to inform and inspire.

Posted: 3/30/12

4×8 Desk Project Silent Auction Event

WHEN: Wednesday, April 11, 5 p.m.

WHERE: Brookside, 3500 S. Peoria Avenue, Tulsa

WHAT:

Last year we set out to design and construct our own desks at More Branding. To keep the costs down and the creative up we opted to see what we could develop out of a single sheet of plywood. Something unexpected happened – we were overwhelmed with the number of design possibilities a simple sheet of plywood exhibits. That’s when we thought it would be fun to see what other local creatives could come up with using the same guidelines. That path has led to this exhibition of works of art by a wide-ranging and diverse group of creatives, from architects to construction companies, being held in conjunction with the FabLab Symposium here in Tulsa. Find the desks at multiple retail locations along Brookside, resulting in a gallery-hop-like event: Edit., Richard Neel Home, SR Hughes, and Urban Furnishings. The desks are up for silent auction for the duration of the show (5-8p). Money generated from the sale of these desks goes to the organization the submitting designers select to benefit from the sale. Come out, have some drinks, enjoy some food and come away with a really cool desk. Silent auction closes at 8 p.m.

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Posted: 1/31/12

Inspiration: Typography Tuesday

Shirotokuro – is a shortened form of ‘Shiroi to kuroi’ which is Japanese for ‘black and white’.
Shirotokuro is a curated gallery of exquisite design, illustration and photography distilled to it’s purest monochromatic elements of black and white. Designed by Benjamin Verlomme.

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Posted: 1/30/12

Add a Little Color to Your Monday.

If you like these, you can find them and other cool stuff at: I Need Nice Things.

Have a great Monday.

Posted: 12/30/11

Great Ideas Are Scary. Bad Ideas Are Terrifying.

Staying at the supposedly haunted and architecturally beautiful Skirvin Hotel tonight in OKC. The exterior lighting is incredible. It was designed by Architect Solomon A Layton for Bill Skirvin an Oil Tycoon. The legend is a fascinating one of oil, money, architecture, power, adultery, death and the supernatural. Why hasn’t this place been made into a movie? If you want to read about it go here: Haunted Skirvin

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Posted: 12/29/11

Woody Guthrie’s New Year’s Resolutions for 1942

A friend of mine recently posted this on Facebook. I thought it was great. Typically, I have one or two New Years Resolutions and they are forgotten within two weeks. Woody Guthrie had 33! Wonder how he faired in keeping them. Love the illustrations along the side – visualization is powerful. I think we would all be better off if we kept Woody’s resolutions this year.

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Posted: 10/21/11

4×8 Call for Entries – Plywood Desk

A few months ago, we at More Branding were in the process of replacing our desks with desks that we concepted, designed and constructed using only a single sheet of plywood. But something happened. As we got into the concept phase we found ourselves overwhelmed by the possibilities even though the materials list was so restricted and confined. We began to think – what would other Tulsa creatives do that we still haven’t thought about doing? What about Tulsa architects? What about Tulsa interior designers? What about local woodworkers or the garage hobbyist? We wanted to see the possibilities and that is how this creative competition – or more properly worded  – Tulsa Creative Exercise was birthed. We began to brainstorm – how can we as a community develop this idea to raise the level of creativity, critical thinking, problem solving and create true design innovation here in Tulsa? Below is all of the information that you would need to have to participate in the competition.

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Posted: 9/28/11

BRANDRank – Our Brand Process Series Part 1 of 5

More Branding Brand Rank

The BRANDrank initiates a decision making hierarchy.

The brand must be managed by a leadership team with a long-term commitment. The BRANDrank must be mandated from the top. If management doesn’t appear confident and the time resources allocated are minimal, the original investment will most likely deliver poor returns. Creating the brand is only the beginning. Managing the brand is much more difficult.

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Posted: 9/11/11

Why Do Architecture Firms Have The Worst Websites?

Okay, so maybe lawyers and accountants still have architects beat for worst websites but architecture firm websites are a close third. This really baffles my mind because architects are a design oriented group and many are very technical which should create an environment birthing some of the greatest websites on the web.

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