We developed a new mark for a re-emerging public relations firm. Looking forward to seeing this firm become a mainstay in the public relations industry.
Welcome to "The Buzz," an information hub built to inform you of the latest company and industry news. A great complilation of brand stories that aim to inform and inspire.
Posted: 1/31/12
New Logo Developed for Anchor Public Relations
Posted: 1/31/12
Inspiration: Typography Tuesday
Shirotokuro – is a shortened form of ‘Shiroi to kuroi’ which is Japanese for ‘black and white’.
Shirotokuro is a curated gallery of exquisite design, illustration and photography distilled to it’s purest monochromatic elements of black and white. Designed by Benjamin Verlomme.
Posted: 1/30/12
Add a Little Color to Your Monday.
If you like these, you can find them and other cool stuff at: I Need Nice Things.
Have a great Monday.
Posted: 12/30/11
Great Ideas Are Scary. Bad Ideas Are Terrifying.
Staying at the supposedly haunted and architecturally beautiful Skirvin Hotel tonight in OKC. The exterior lighting is incredible. It was designed by Architect Solomon A Layton for Bill Skirvin an Oil Tycoon. The legend is a fascinating one of oil, money, architecture, power, adultery, death and the supernatural. Why hasn’t this place been made into a movie? If you want to read about it go here: Haunted Skirvin
Posted: 12/29/11
Woody Guthrie’s New Year’s Resolutions for 1942
A friend of mine recently posted this on Facebook. I thought it was great. Typically, I have one or two New Years Resolutions and they are forgotten within two weeks. Woody Guthrie had 33! Wonder how he faired in keeping them. Love the illustrations along the side – visualization is powerful. I think we would all be better off if we kept Woody’s resolutions this year.
Posted: 10/21/11
4×8 Call for Entries – Plywood Desk
A few months ago, we at More Branding were in the process of replacing our desks with desks that we concepted, designed and constructed using only a single sheet of plywood. But something happened. As we got into the concept phase we found ourselves overwhelmed by the possibilities even though the materials list was so restricted and confined. We began to think – what would other Tulsa creatives do that we still haven’t thought about doing? What about Tulsa architects? What about Tulsa interior designers? What about local woodworkers or the garage hobbyist? We wanted to see the possibilities and that is how this creative competition – or more properly worded – Tulsa Creative Exercise was birthed. We began to brainstorm – how can we as a community develop this idea to raise the level of creativity, critical thinking, problem solving and create true design innovation here in Tulsa? Below is all of the information that you would need to have to participate in the competition.
Posted: 9/28/11
BRANDRank – Our Brand Process Series Part 1 of 5
The BRANDrank initiates a decision making hierarchy.
The brand must be managed by a leadership team with a long-term commitment. The BRANDrank must be mandated from the top. If management doesn’t appear confident and the time resources allocated are minimal, the original investment will most likely deliver poor returns. Creating the brand is only the beginning. Managing the brand is much more difficult.
Posted: 9/16/11
8 Questions That Will Tell You If Your Nonprofit Needs a Brand Recharge.
Rushing. Rushing. Rushing. Pulling everything together for my 9:00a. Jumped into our 2001 Volkswagon Jetta named “George Jetta” in honor of George on the Jetsons. Turned the key. Nothing. Disbelief. Our car had been sitting idle in the garage since Thanksgiving since I had a lot of time off around the Holidays and Erin my wife is a stay at home “executive.” After jumping the car and being on my way I unexpectedly started thinking about how this parallels many nonprofit brands.
Posted: 9/6/11
11 Signs Your Architecture Firm Needs to Rebrand.
Economically, the last 4 years has had more twist and turns than Frank Gehry’s Lou Ruvo Brain Clinic (the inspiration of the building is the left and right brain). In fact, we may need to go there because the recession, double-dip recession, no double-dip, stagnation, inflation, euro-bank crisis, debt ceiling headlines has made all of our brains hurt and left us scratching our heads on where to go next. When everything else is uncertain, the anchor that holds your firm steady in turbulent times is your brand position. Who are you? What do you stand for? What makes you different? These questions unify your team, keeps them focused and give potential clients confidence.