The BRANDforce is the tools and tactics chosen to complete the mission.

Like any grouping of forces each mission requires different tactics and weaponry. If you were going to battle on the open seas having the largest infantry isn’t a good solution. Understanding your BRANDforce and having forces that work in concert to advance your mission is the goal of the organization.

What BRANDforce gives you the advantage or relates to your audience the best? Do you have the right forces deployed and in the right sequence? Start by looking at your arsenal as a whole. Are they working with each other? When you issue an airstrike you don’t want it to destroy the groundforce you sent in earlier, you want it to clear the path so the groundforce can penetrate deeper into the territory.